Thursday, August 30, 2012

Is Fan Art Legal in the Philippines?



By: Mikaelo Jaime C. Reyes

I.                    INTRODUCTION
Fan Art is defined as an “art of any form, usually electronic or drawn free hand, that uses characters or settings from popular television show, novel, cartoon, anime, or movie as the subject.”1 A fan art is an unsolicited artwork that is based on a character or property that the artist did not create. Fan art is usually produced by inexperienced artists to express their admiration for the original creator and an inexperienced artist to practice and improve their drawing skills.
II.                 LEGALITY OF FAN ART
Fan art is a violation of the original owner’s copyright. Under Section 177 of Republic Act 8293, commonly known as Intellectual Property Code of the Philippines, the copyright or economic rights shall consist of the exclusive right to carry out, authorize, prevent the following acts,
a.       Reproduction of the work or substantial portion of the work
b.      Dramatization, translation, adaptation, abridgement, arrangement or other transformation of the work,
c.       First public distribution of the original and each copy of the work by sale or other forms of transfer of ownership,
d.      Rental of the original or a copy of the audio
e.       Public display of the original or a copy of the work
f.       Public performance
g.       Other communication to the public
A fan art would fall squarely on items: a, b, or g since a fan art usually depicts the copy of the original work of the creator including style, color, shading, expression. It is significant to consider that the right to reproduce, transform or communicate to the public the copyrighted work is exclusively granted to the owner of the copyright.

III.               DERIVATIVE WORK
May fan art be considered a derivative work therefore protected as a new work? Under Section 173 of  Republic Act 8293, commonly known as Intellectual Property Code of the Philippines, derivative shall also be protected by copyright:
a.       Dramatizations, translations, adaptations, abridgements, arrangements, and other alterations of literary or artistic works
b.      Collections of literary, scholarly or artistic works, and compilation of data and other materials which are original by reason of the selection or coordination or arrangement of their contents.  
Derivative works will be protected and considered new provided that the new work shall not affect any subsisting copyright.
If the fan art is created not for profit but merely to express admiration, then there would be no copyright infringement since the law requires that to be considered a new work it should not affect any subsisting copyright.
IV.              FAIR USE
Copyright grants the holder certain exclusive rights to their intellectual property, but the common culture has a right to fair use of a work. Section 185 of Republic Act 8293 explicitly states that use of a copyrighted work for purposes such as criticism, comment, news reporting, teaching, scholarship, or research, is not an infringement of copyright. But we can examine fan fiction under the four factors for fair use outlined in the statute:
(1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
(2) the nature of the copyrighted work;
(3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
(4) the effect of the use upon the potential market for or value of the copyrighted work.

V.                 CONCLUSION
In conclusion, it’s up to each artist to analyze risks of making and selling items that borrow from others’ brands, characters, or imagery, and make the best decisions possible for their businesses.

REFERENCE:
1.      Urban Dictionary, Retrieved on August 30, 2012, http://www.urbandictionary.com/define.php?term=fanart
2.      Davis, Lauren, Are Fan Fiction and Fan Art Legal?, Retrieved on August 30, 2012, http://io9.com/5933976/are-fan-fiction-and-fan-art-legal